The continuous growth of live streaming in the world of digital marketing is unprecedented. Since its debut in 2016, Facebook Live has streamed 3.5 billion broadcasts (Forbes). Further, live streaming statistics shed some light into why brands using live streaming—like Target, Chevrolet, Starbucks, Buzzfeed, Dunkin’ Donuts, J. Crew, Tough Mudder, and Kohl’s, among others — have […]
Well, we’re two months into 2018 and now, more than ever before, content is STILL king. More importantly, if you haven’t been sleeping under a rock, you know that VIDEO content is gaining traction to becoming the preferred method of communication via the internet. Video content isn’t new. It’s not as if we’ve been suddenly […]