Web content and SEO have a complicatedly intricate relationship; for the field of digital marketing, SEO and web copywriting (“SEO copywriting”) represent an important marriage, a vital necessity of attachment. Without a concrete, target audience in mind, even the sharpest and most meaningful copy is ineffective. In this vein, we hope to make a couple […]
Since the advent of the internet, traditional marketing has been undergoing a process of continuous adaptation. The field of marketing, according to Douglas Holt of the Harvard Business Review, has faced a “vexing challenge,” confronted by new digital technologies that create “potent new social networks” which “dramatically alter how culture works.” Generating meaningful consumer interest […]
The continuous growth of live streaming in the world of digital marketing is unprecedented. Since its debut in 2016, Facebook Live has streamed 3.5 billion broadcasts (Forbes). Further, live streaming statistics shed some light into why brands using live streaming—like Target, Chevrolet, Starbucks, Buzzfeed, Dunkin’ Donuts, J. Crew, Tough Mudder, and Kohl’s, among others — have […]
With the advent of new technology, we have seen a rise of various tech gadgets, which took hold of our favorite activities and pastimes. Naturally, due to this, we have also seen a fall of older, obsolete technologies as more advanced products were, and continue to be, developed and deployed on the masses. Watching movies […]
Competing for business online has never been more challenging. A staggering 81% of shoppers conduct online research before making a purchasing decision (Adweek), and why wouldn’t they with all the available tools and resources online to do so? But these days merely having a website won’t be nearly enough to attract and engage your web […]
Well, we’re two months into 2018 and now, more than ever before, content is STILL king. More importantly, if you haven’t been sleeping under a rock, you know that VIDEO content is gaining traction to becoming the preferred method of communication via the internet. Video content isn’t new. It’s not as if we’ve been suddenly […]